Branding Raëlism

The identity of liberation

[ branding & graphic design ]

As a creative and hypothetical exploration, this project reimagines the visual language of the Raëlian cult's liberated and open-minded ethos.

Embracing bold colors and striking contrasts, the branding gives a voice to the energy of the cult's philosophy. Guided by the principle of cloning, the design elements for the brand incorporate and honor repetition and duplication. Notably, the concept is further explored through dual layouts and a color palette that uses cloned formulas of repetitive numbers in the hex code for added cohesion.

Through this approach, the branding captures the essence of Raëlism's principles while creating a vibrant, fun, and visually compelling identity.

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Madame Butterfly Opera Book