Branding Raëlism
Visual Design/ 2023
This project is conceived as a creative exploration that reinterprets Raëlism’s visual language, presenting its ethos of liberation and open-mindedness through storytelling. The art direction operates at the intersection of informality, humor, and playfulness, guided by the principle of cloning. This concept informs a design system structured around repetition and duplication across composition, color formulas, and graphic decisions. The resulting brand identity embodies Raëlism’s ethos through a playful and visually compelling experience.
The identity of liberation
The logo abstracts the diaeresis in the ë as the brand’s primary visual mark. Visual coherence is maintained through the concept of cloning, emphasizing repetition, symmetry, and precise negative space. Color is applied consistently across all contrast combinations within the selected palette.
The print design applies the principle of cloning to composition, presenting dual layouts through repetition and symmetry. To extend the brand’s playful ethos, the image direction draws from visual styles traditionally considered informal, introducing contrast while maintaining conceptual coherence.
The color palette is defined by color values that conform to the hex structure #XYZ XYZ, reinforcing the brand’s leading concept through systematic repetition. This modular approach allows variation within a consistent logic.