HI! I’M LAURA
A Colombian designer, photographer, and editor engaged in creative direction, critical design, and visual storytelling.
Through a cartography of culture, and an interest in understanding the creative processes that both underlie and produce it, I approach design as a discursive space in which to question and negotiate my practice. My work is focused on conceptualization, the mapping and visualization of stories, and active engagement in the production of culture.
EXPERIENCE
-
Madrid, Spain
Co-founder of a multicultural design studio shaped by immigrant perspectives, situated at the intersection of exhibition, social, visual, and editorial design. The studio operates as a space for critical exploration and thought-provoking work. Its creative vision is informed by decolonial, feminist, and queer theory, using design as a tool to question dominant narratives and approach creation as a negotiation with its context.
Representative Work:
Exhibición Mestiza en el Hotel 7 Islas⏐ Estructuras, Colgaduras y Gesto para el IED Madrid⏐ Semana de la proximidad para el Foro NESI
-
Bogotá, Colombia
Responsible for creative and strategic leadership, defining conceptual guidelines and visual systems, coordinating editorial and creative teams, and representing the company in concept meetings for a dual literacy educational project with McGraw Hill.
-
Madrid, Spain
Responsible for managing creative projects and leading creative direction for digital content, exhibitions, and events, including exhibition design and installation, spatial narrative, and social design in collaboration with the local community.
-
Madrid, Spain
Leader in the development of design strategy and cultural design consultancy for the collective’s positioning, overseeing visual identity and promotional materials, increasing visibilityand strengthening its cultural positioning in Madrid.
-
New York City, United States
Designed the visual identity and graphic system for an athlete performance based product line, overseeing product presentation and rollout.
EXHIBITIONS
Madrid Design Festival 26 ⏐ Fiesta Design. Madrid, Spain (2026)
Dutch Design Week ⏐ Design Perron. Eindhoven, the Netherlands (2025)
Bienal Iberoamericana de Diseño ⏐ Matadero. Madrid, Spain (2025)
Madrid Design Festival 25 ⏐ Fiesta Design. Madrid, Spain (2025)
Process Porn ⏐ Margarita Studio. Madrid, Spain (2024)